Hi, I’m Caitlin Smith:

[a conceptual designer who believes in the power of storytelling and representation.]

I am a creative marketer and designer with a BFA in Communications Design from Syracuse University (Class of 2023). With a deep-rooted passion for storytelling, art, history, and philosophy, I bring a thoughtful, narrative-driven approach to design. My work blends strategy with soul, using visual communication as a tool to build meaningful connections between brands and their audiences. Whether I am crafting campaigns or developing visual identities, I draw on my interdisciplinary interests to create work that resonates—creatively and culturally.