Changing lives one step at a time.
Changing lives one step at a time.
Scope Clarity
Logo Design
Brand Identity
Creative Strategy
Illustration
Copywriting
Photography
Behavioral and Skill Development Agency
ABC Pathways is a behavior and skill development agency that provides various services for children needing assistance in behavioral health. 
Employee ID Badges
Designed postcards, stickers, and pens
Making Behavioral Health Accessible and Inviting
While speaking with my client, I learned the company’s name, ABC Pathways, comes from the company’s dedication to guiding children to the path of success while respecting the different needs of each child. The client required a logo and brand that visually embodied the importance of diversity and discipline.
While maintaining the integrity of the company’s values, I conceptualized and designed a visual brand solution that provided a playful and inviting meaning to pathways through color and form. The path of the feet represents the company’s value of discipline, as the multiple colors represent the company’s value of diversity.
Brand Identity
The official brand identity, including color, typography, and imagery of ABC Pathways, was conceptualized and designed by me. To view the ABC Pathways Brand Style Guide, click here.
Employee ID Badges
Designed tablecloth
Digital Banner
Brand Imagery and Marketing
The official brand marketing materials, including digital and physical assets, photography, and illustration, were conceptualized and designed by me.