Changing lives one step at a time.
Changing lives one step at a time.
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My client, ABC Pathways, is a behavior and skill development agency that provides various services for children needing assistance.
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My client required an official logo and branding style guide inviting for parents and children.
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Developing a logo and branding style guide that complements my client’s brand’s voice.
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My clients, ABC Pathways, emphasized the importance of building pathways for children in need. With this knowledge, I conceptualized a visual solution that provided a playful and inviting meaning to pathways through color and form.
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Logo Design
Brand Identity
Creative Strategy
Illustration
Copywriting
Logo Design
The official logo of ABC Pathways conceptualized and designed by me.
Brand Identity
The official brand identity, including color, typography, and imagery, of ABC Pathways conceptualized and designed by me.
To view the ABC Pathways Brand Style Guide, click here.
Brand Imagery and Marketing
The official brand marketing materials, including digital and physical assets, photography, and illustration, of ABC Pathways conceptualized and designed by me.
