It’s flavored butter.

It’s the story of turning milk into cream. During the times of ancient civilizations, butter has been known as a “mysterious yet magical” ingredient often given as a gift during sacred offerings. Today, we see butter as a basic yet essential ingredient in the everyday kitchen. So, what would happen if we changed the recipe of butter? A recipe held onto by millions for centuries, evolving into the next biggest discovery in the kitchen.

By creating distinct butter flavors, Buttersmith wants to bring new discoveries of unique tastes into the kitchen. Buttersmith prides itself on innovation that enhances your cooking experience with sweet, savory, and spicy flavor profiles.

Buttersmith reimagines butter in different ways; through flavor and form. This brand redesigns the packaging of butter into a triangular shape with a slide pocket component which allows for easier storage.

Individuals with an interest in cooking and food.

Logo Design

Package Design

Brand Identity

Copywriting

Advertising

Art Direction

Just as this brand combines butter with distinctly different flavors, Buttersmith combines the imagery of butter with other foods through the art direction of the advertisements.