REINVENTING BUTTER
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REINVENTING BUTTER .
Scope Clarity
Logo Design
Art Direction
Package Design
Copywriting
Brand Identity
Creative Advertising
It’s Flavored Butter!
It’s the story of turning milk into cream. During the times of ancient civilizations, butter was known as a “mysterious yet magical” ingredient often given as a gift during sacred offerings. Today, we see butter as a basic yet essential ingredient in the everyday kitchen. So, what would happen if we changed the butter recipe? A recipe held onto by millions for centuries, evolving into the next biggest discovery in the kitchen.
Just as this brand combines butter with distinctly different flavors, Buttersmith combines the imagery of butter with other foods through the art direction of the advertisements. Creative Advertisement Strategy
Reinventing Flavors
By creating distinct butter flavors, Buttersmith wants to bring new discoveries of unique tastes into the kitchen. Buttersmith prides itself on innovation that enhances your cooking experience with sweet, savory, and spicy flavor profiles.Buttersmith reimagines butter in different ways, through flavor and form. This brand redesigns butter packaging into a triangular shape with a slide pocket component that allows for easier storage. 
Reinventing Form
Buttersmith reimagines butter in different ways, through flavor and form. This brand redesigns butter packaging into a triangular shape with a slide pocket component that allows for easier storage.