A genderless nail polish brand emphasizing the importance of self-expression.

Nail polish historically is associated with femininity, but should never be limited or catered to one gender expression.

Starting a genderless nail polish line will break the constraints of femininity that painting nails cater only to women. This new line of nail polish will allow individuals to feel acknowledged and included. Although there has been a rise in a few genderless nail polish lines in the market, these existing brands consist of muted colors and tones. These muted colors convey a quiet, minimal tone that dilutes the expressive voice of the audience.

Developing this brand will allow for inclusivity for all genders while also promoting individuality and creativity. The identity of this brand will strive for boldness that will give our audience a voice that stands out.

Why do people wear nail polish? Throughout the years, nail polish has become a common way for people to reveal parts of their personality. This concept centers around the idea of using nail polish to show off different parts of one’s identity. Through the use of colors and unique designs, many individuals will find comfort in using nail polish as an accessory to strengthen their identity.

Individuals with an interest in beauty and nail polish

Brand Identity

Creative Strategy

Photography

Illustration

Copywriting

Package Design

Advertising