SHOW OFF YOUR HEAT
!
SHOW OFF YOUR HEAT !
Scope Clarity
Logo Design
Package Design
Copywriting
Art Direction
Brand Identity
Photography
Creative Advertising
Illustration
Creative Advertisement Strategy
This concept centers around the idea of using nail polish to show off different parts of one’s identity. Through the art direction, each individual reveals unique parts of their identity through photography and illustration.
Genderless Nail Polish
Nail polish historically is associated with femininity, but should never be limited or catered to one gender expression.
Redefining Self Expression
Why do people wear nail polish? Throughout the years, nail polish has become a common way for people to reveal parts of their personality. This concept centers on using nail polish to showcase different aspects of one’s identity. Through the use of colors and unique designs, many individuals will find comfort in using nail polish as an accessory to strengthen their identity
The Brand System of FEVER
The name, FEVER, comes from the concept of heat. Heat means energy moving. When you feel a fever coming on, you’re aware of yourself in a heightened way; skin sensitive, senses sharper. Self-expression works the same way: it’s that internal pressure that needs a release. As color becomes the outlet, FEVER becomes an intentional form of self-expression.
Through copywriting and brand identity, FEVER becomes a world where heat and identity come together. Each color is named after a specific temperature, further alluding to the world-building of the brand FEVER.
Here are some examples of the colors and the temperature names:
ORANGE: 101°F
RED: 103°F
PINK: 104°F
GREEN: 105°F
PURPLE: 106°F
BLUE: 108°F
